Redesign of Co-living Site: Perch Houses

What We Learned from Conversion Issues to "Get Started"   

Business Objective 

Our Hypothesis

The Goal

Process Overview 

Tools

Figma/FigJam

Miro

Canva

Zoom

Otter.AI

Pen/Paper

Team

Guiseppe Hammer | UX Research Lead

Eric Turnbull | UX/UI Design Lead

Virginia Wolfram | UX Research Specialist 

Zayaan Islam | Design 

Timeline

February - March 2024

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